SafeYouth@Work Event

SafeYouth@Work Communications Planning Workshop

The ILO SafeYouth@Work Project has convened its implementing partners from government, workers, employers and civic organizations for a Communications Planning Workshop. The event helped implementing partners define their roles in advocating safety and health of young workers in the Philippines.

The event gathered a total of thirty-four workshop participants from government, workers, employers and civic organizations which have committed to participate in activities to increase knowledge and awareness of safety and health of young workers. In joining the event, the participants expressed strong interest to develop or expand their existing information, education and communication materials on OSH, particularly those targeting young workers.  

The workshop featured input presentations from communications experts who shared knowhow on developing storylines for campaigns, narrative writing on labour issues, the craft of creatives, and experiential marketing. Participants were also introduced to the use of transmedia as an effective storytelling and conversation platform for today's advocacy campaigns especially for young audiences.  With the input presentations as guide, workshop participants worked on developing a Communications Strategy Canvass which defined the core messages for the campaign on safety and health at work. The canvass also maps out four approaches for the campaign using non-fiction, fiction, exposition and popularizing OSH data.

Funding is provided by the United States Department of Labor under cooperative agreement number IL-26690-14-75-K-11.

This material does not necessarily reflect the views or policies of the United States Department of Labor, nor does mention of trade names, commercial products, or organizations imply endorsement by the United States Government. One hundred percentage of the total costs of the project or programme is financed with Federal funds, for a total of 11,443,156 dollars.