Social Marketing with Yayasan Dharma Bhakti Astra

Being more vulnerable to external shocks, most small and medium enterprises (SMEs) in Indonesia have been finding it difficult to sustain operations due to the global financial crisis and as a result the quality of their jobs is being compromised in the process. Therefore, the ILO SCORE project in Indonesia in cooperation with Yayasan Dharma Bhakti Astra will conduct the SCORE Social Marketing event as a socialization’s event of SCORE program to the automotive SMEs.

Background

Being more vulnerable to external shocks, most small and medium enterprises (SMEs) in Indonesia have been finding it difficult to sustain operations due to the global financial crisis and as a result the quality of their jobs is being compromised in the process. The large majority of employment for both women and men is found in SMEs and the key to sustainable economic development that leads to effective poverty reduction also lies in competitive and growing SMEs. Current research is showing that innovations in work organization, continuous workplace learning, good labour-management relations, and respect for workers’ rights are important ways of raising productivity while also promoting decent work.

The broad problem that this project will address is how to minimize the impact of the financial crisis and tight market competition by fostering responsible and thus sustainable workplace practices – economic, social and environmental – in SMEs in order to improve their productivity and competitiveness in a manner that contributes to sustainable economic development.The development objective of SCORE is that Indonesia’s SMEs are more sustainable through being cleaner, more productive and competitive and provide more sustainable and decent employment.

The project is funded by SECO, the Swiss State Secretariat for Economic Affairs. In the first year, SCORE Indonesia will implement initial pilot activities in minimum one sub sector, the Auto Parts sub sector and at least two clusters targeting 5-10 enterprises in each cluster. SCORE aims is to help Small and Medium Enterprises (SMEs) through the compact methodology and module, effective and easily implemented, so that SMEs are more productive, more competitive and cleaner, and can provide more jobs and decent work for their employees.

Purpose

ILO SCORE project in Indonesia in cooperation with Yayasan Dharma Bhakti Astra will conduct the SCORE Social Marketing event as a socialization’s event of SCORE program to the automotive SMEs. It is expected that through this event around 10 automotive SMEs are willing to participate and commit to implement the SCORE approach in their daily activities.

For further information contact:

Mr Januar Rustandie
SCORE Project Manager in Indonesia
Tel.: +6221 391 3112 ext. 118
Email