My Mulpa, according to Kenichi, is launched to provide various services for small and medium enterprises (SMEs) that cannot afford to hire employees with certain competence to fulfil their business needs. “Our available services include, among others, accounting, digital marketing, design, customer service and human resources,” said Kenichi, 18 years old who was born with
A similar enthusiasm is also shared by his business partner, Joceline, 18 years old, who is just started her study at the Atma Jaya Catholic University in Jakarta, majoring in psychology. “The ability to utilise social media as marketing tools is highly on demand now,” she said.
They both met online during their participation at the Upskilling in Digital Marketing training programme. The training was part of the Employment and Livelihood joint project organized by four United Nations (UN) agencies in Indonesia, including ILO. The project is funded with the UN COVID-19 Response and Recovery Multi-Partner Trust Fund (UN MPTF).
After learning a lot about aspects that are needed in developing a business, including costs, energy, skills and time, I am inspired to start my own business."Kenichi Satria Kaffah, Founder of My Mulpa
They also believe what they have learnt about business development will help them building a solid business. “After learning a lot about aspects that are needed in developing a business, including costs, energy, skills and time, I am inspired to start my own business,” told Kenichi who is also a freshman at the Syarif Hidayatullah Islamic State University.
They even share same fascination and enthusiasm to face real clients. Through their traineeship programmes, both Kenichi and Joceline had an opportunity to experience how to deal with and devise digital marketing strategy for real clients.
During his traineeship with fashion brand Hwan Ecoethnic, Kenichi succeeded to increase the number of viewers of Hwan Ecoethnic’s Instagram account by creating a posting schedule and writing attractive captions. Meanwhile Joceline’s client, eco-friendly products manufacturer The Bless Shop, was very pleased to see the interactions on its Instagram account skyrocketed by 1,370 percent, thanks to her social media content plan.
“This positive experience has inspired me to take Kenichi’s offer to be partners and to build our own business,” she added.
This positive experience has inspired me to take Kenichi’s offer to be partners and to build our own business."Joceline Elena Pakereng, Co-Founder My Mulpa
Kenichi has never thought that his interests in digital marketing will enable him to create job opportunities for other youth, while, at the same time, helping small businesses to grow. “My visually disabled parents are my role model for not making their disabilities as excuses to stop helping other people,” he said. “My late father worked as a master acupuncturist and studied in Japan. He also established a Hikari [Yayasan Hidup Berdikari] foundation to empower people with disabilities in Indonesia.”
Joceline shares the same view. Whatever the results, she says that the journey in establishing My Mulpa with Kenichi is a part of a valuable process to explore and recognise her strengths and weaknesses. As the COVID-19 pandemic shows that many tasks can be conducted online, they are certain that this new initiative to support SMEs will flourish and is in line with their study.
“Youth is a time for us to fail over and over again. Yet I believe that in each failure, there is always a lesson to be learned and a new perspective for us to see,” concluded Kenichi.