Good Practice
Preventing trafficking in girls and young women for labour exploitation within China (CP-Ting Phase I) - Final Evaluation
Good Practice Description
The project made very successful use of the media to mobilize government, public opinion and migrant girls and young women. A media strategy designed with the assistance of a media consultant promoted pro-active cooperation with media partners and successfully integrated traditional mass mobilization methods with modern marketing techniques.
Participatory and process-based approaches were highly innovative in their context and are likely to represent a salient feature of the project's legacy. These approaches were especially effective in building capacity of Women's Federation and partner personnel. The excellent work of the project in this area deserves to be actively inherited by further efforts that focus more directly on working with at-risk communities.
The project made very successful use of the media to mobilize government, public opinion and migrant girls and young women. A media strategy designed with the assistance of a media consultant promoted pro-active cooperation with media partners and successfully integrated traditional mass mobilization methods with modern marketing techniques.
Participatory and process-based approaches were highly innovative in their context and are likely to represent a salient feature of the project's legacy. These approaches were especially effective in building capacity of Women's Federation and partner personnel. The excellent work of the project in this area deserves to be actively inherited by further efforts that focus more directly on working with at-risk communities.