Module 4: Cooperative marketing

It is a part of a training package “Managing your agricultural cooperative - My.COOP” that was translated and adapted into the Mongolian herders’ cooperative context. The training package that consists of four modules and a trainers’ manual is now available in the Mongolian language.

Managing your agricultural cooperative - My.COOP is a training package and programme on the management of agricultural cooperatives, launched in January 2012 through a partnership. It aims to respond to management challenges faced by agricultural cooperatives. It addresses managerial challenges that many agricultural cooperatives face, and is based on the idea that proper management enables cooperatives to offer high quality, efficient and effective services to their members.

Module 4 on Cooperative marketing addresses to questions: What are the necessary marketing services and how to receive market information? How to upgrade the market?