Effective insurance selling

Selling insurance is not easy, more so if it is microinsurance. Convincing low-income clients of the value of insurance is difficult. The challenge is compounded when sellers have no previous insurance experience or have other responsibilities in addition to selling insurance. In this training, participants will learn about risk, insurance, selling strategies and responsible selling over the duration of one day. The training is not designed to sell a particular product, but to equip the agent with the resources to sell insurance. At the end of the training, participants will be able to effectively pitch a product to their customers.

Instructional material | 01 July 2020
Contact(s): socialfinance@ilo.org

Training objectives

  • Learn about risks, the concept of insurance and the different types of insurance available in the market.
  • Better understand the low-income segment and its demand.
  • Learn good practices to sell insurance better and responsibly.
  • Practice selling an insurance product.

Target audience

This training is targeted to the staff of cooperatives, MFIs sales executives and insurance agents that need to sell inclusive insurance.

Methodology

The training aims to build the skills of participants to apply the content in their day-to-day work. Built on adult learning methodologies, the interactive sessions will utilise group work and exercises combined with lectures.

Duration

One day