Understanding Causalities in MSE Radio Programmes in Ghana

Research undertaken from October 2001 to January 2002

The ILO conducted an action research study on SE listeners of Madwumayi, a radio programme aimed at small businesses in Ghana, started with technical support from the ILO (FIT/SEMA). The objectives of the study were to:
- develop a fuller understanding of the ways in which the radio programme may be leading to changes in business performance, and
- evaluate the extent of the various types of impact on small business performance which the radio programs may be making.
The researchers conducted initial and follow-up dialogue sessions with 35 listeners in three inquiry groups.