Regional official launch of the “Win-Win: Gender equality means good business" ILO, UNWomen and EU, Sao Paulo, Brasil

News | 25 September 2018
“Win-Win: Gender equality means good business” is a three year programme jointly implemented by the International Labour Organization (ILO) and UN Women funded by the European Union (EU).

The programme promotes the economic empowerment of women by driving organizational change regarding gender equality as a necessity for competitive business performance. More specifically, Win-Win collaborates with employer and business membership organizations and their members across six countries in Argentina, Brazil, Chile, Costa Rica, Jamaica and Uruguay. It is technically backstopped by the ILO Bureau for Employers’ Activities (ACT/EMP) team in Latin America and the Caribbean.

The overall objective of the programme is to capitalize on the potential of women’s talent for growth and development. Furthermore, the programme aims to enhance the commitment of enterprises and employer and business membership organizations to gender equality and women´s empowerment and by strengthening their capacities to implement these commitments.

At the Programme´s regional launch in Sao Paulo, more than 500 leaders from the private and public sector, and government officials from 14 countries, were present. They shared their experience, good practices and policies aimed to empower women.

A session was dedicated for ILO-ACT/EMP to present the preliminary findings of forthcoming ILO report on "Women in Business and Management (WIBM)”. The final Report will be launched during ILO´s Centenary in 2019. The report, which provides a strong evidence base on the business benefits for companies to promote women in management, is based on a survey of over 13.000 companies in 72 countries. For instance, the preliminary results show that a near three-fifth of companies surveyed agree on improved business outcomes related to profitability and productivity; ability to attract and retain talent; creativity; innovation and openness; company reputation, and the ability to gauge consumer interest and demand.

As part of Win-Win, the global WIBM report will be deepened and localized for the Programme’s target countries. Work is already underway to develop national WIBM reports for Argentina, Brazil and Uruguay to provide a more concrete evidence base for.

For more information, please contact:

Victoria Giulietti
Programme technical officer for Win-Win, Bureau for Employers’ Activities
ILO regional office for Latin America and the Caribbean

Jae-Hee Chang
Senior Programme and Operations Officer
Bureau for Employers’ Activities
Tag: gender equality, business, management
Regions and countries: Americas