This year, Mongolia held its OSH campaign under the slogan "Safe and Healthy Workplace - Our Fundamental Right". The slogan was decided upon by tripartite partners to align with the theme for World Day for Safety and Health at Work, and the ILO's decision to include “a safe and healthy working environment” in the framework of fundamental principles and rights at work.
The month-long multimedia campaign has included public service announcements (PSAs), a social-media photo challenge and an art competition for secondary school students.
This year's OSH campaign took a unique approach by integrating multimedia activities, including PSA dissemination on TV stations, inter-province public transportation and online channels across Mongolia. This helped us effectively reach difficult-to-access rural areas."Otgonbaatar Sanduijav, Head of the Department of Training, Research, Information and Cooperation at the Occupational Safety and Health Center, and organizer of OSH 2023 campaign.
Public service announcements (PSAs)The campaign produced two public service announcements (PSAs) to promote occupational safety and health as a fundamental right among workers and their families. The first video features real workers from different sectors, each holding pieces of paper with messages about why it is important to prioritize OSH. The second PSA tells the story of a construction worker's family, portraying their concern upon learning about an accident at the father's workplace. However, the video ends on a positive note, depicting the father's safe return home, bringing reassurance and relief to the family.
To reach a wide audience, the campaign screened the PSAs on 400 coaches traveling across provinces in Mongolia. With a focus on mineworkers, who face a high risk of accidents and diseases, the PSAs successfully engaged diverse viewers in remote regions, including viewers commuting to the mining sites in the Gobi desert such as Rio Tinto's underground mine, Ukhaa Khudag, and Bayangol coal mines.
The videos were viewed by an estimated 21 thousand passengers, contributing to the dissemination of the campaign's message across all provinces in the country.
In addition, the PSAs were aired on three major television stations: Mongolian National Broadcaster (MNB), Tenger TV, and Malchin TV in prime-time broadcasts over 20 days, increasing the campaign's visibility and outreach.
"Safe and healthy workplace is..." photo challenge
This year's OSH campaign launched a photo challenge inviting individuals from all sectors and regions of Mongolia to say what occupational safety and health meant to them, with the aim to encourage greater public participation and amplify that a safe and healthy work environment is a fundamental right for every worker.
More than 1600 participants, including forestry workers, correctional officers, mineworkers, police officers, railway station staff, public bus drivers, and school teachers from various professions, shared their photos on Facebook, where each person held a piece of paper that defined their understanding of occupational safety and health. The campaign attracted a diverse range of participants from different companies, trade unions, and schools.
Read more about the photo challenge: 'Safe and Healthy Workplace is...' photo challenge
Children's drawing contest to build a culture of safety
For more information please contact:Tselmeg Urtnasan
Project Communication Officer
Country Office for China and Mongolia